Case Study: Weyyak



Weyyak is a unique Free Video on Demand Platform aiming at delivering the best entertainment experience to the Arab audience globally. Weyyak offers the best of Middle Eastern production and exclusive Indian content via variety of genres that appeal to each member of your family, Weyyak anytime anywhere.

Events Captured:

  • Platforms - Google Analytics, Firebase Analytics, Facebook Analytics, DMP.
  • Tags - Change language, Search, User country.
  • Consumption - Watched content, Watch content from the carousel, Watch content from slider, First video watched, Duration of watching, Video Ad Play Duration.
  • APP Events - Hamburger menu clicked, Land on screen, Land on homepage, Email Registration related events, Email sign-in events, Facebook Login related events, Twitter login related events, Twitter login start, Email password changed successful, Email password changed unsuccessful, OTP and mobile verification related Events, Password related Events, Subscription and plan related events, Login Events, Payment related events.
  • Media Events – Rate, Add to playlist, Share, Video Play/Pause/Stop, Player Fullscreen on/off, Video Ad Play, Video Ad Click.

Technology Used

Front Office (Web)- React with Redux| Back Office (CMS)- React with MobX | API- .NET Web API | Database- SQL Server| Native apps for both Android & IOS | TV Apps- Samsung TV, LG TV, Android TV, Foxxum, Vidaa, Apple TV | Pay CMS - PHP with CodeIgniter as Framework, MySQL.

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