2021

innovation_in_digital_marketing

Awards: GOLD- Innovation in Digital Marketing

Project: “TALKING TEDDY”- a microsite development project. The project was part of a consumer engagement campaign, Labhlitis Messiah for Valentine’s day, 2021 by ZEE Biskope (No. 1 Bhojpuri Channel)

Achievement: In just 10 days it had garnered over 2.4 lac visits becoming the most participated engagement drive for ZEE Biskope.

innovation_in_digital_marketing

Awards: GOLD- Successful use of technology in digital marketing

Project: “TALKING TEDDY”- a microsite development project. The project was part of a consumer engagement campaign, Labhlitis Messiah for Valentine’s day, 2021 by ZEE Biskope (No. 1 Bhojpuri Channel)

Achievement: In just 10 days it had garnered over 2.4 lac visits becoming the most participated engagement drive for ZEE Biskope.

innovation_in_digital_marketing

Awards: GOLD- Innovation in artificial intelligence

Project: “TALKING TEDDY”- a microsite development project. The project was part of a consumer engagement campaign, Labhlitis Messiah for Valentine’s day, 2021 by ZEE Biskope (No. 1 Bhojpuri Channel)

Achievement: In just 10 days it had garnered over 2.4 lac visits becoming the most participated engagement drive for ZEE Biskope.

2021

Rohit Chadda. CEO,
Digital Publishing at Zee Group.

In such a difficult time.. when most of us are fighting for survival either for ourselves or for our near and dear ones, I can’t appreciate my team enough for pulling off one of the largest PWA launches in India and possibly the World.

#ZeeDigital launched #PWAs (Progressive Web Apps) for 13 brands across 9 languages becoming the first #mediaandentertainment company to do so at such scale showing once again our #tech-first approach to #content.

It’s a great #technology as it loads faster, works offline and does not consume the phone’s memory. This becomes important for users in lower tier towns who may not have high end smartphones.

The PWA shall help them overcome issues such as poor network connectivity and low device storage. Additionally, being a lighter form of an app, the live TV experience is much better since load times of the video player are much faster.

Its amazing to see such commitment at such a tough time.. Great work guys!

Manish Jaiswal, P Malai Selvan, Abhijeet Rajole, Dhiraj Rawat, Sanat sinha, Vaibhavdeep, Vinayak, Ashish Sharma

Thanks for the unending support - Pooja Kapoor, Chaitanya Mudunuri, Payashwani S. Bharadwaj, Santosh