Search Engine Optimization

• 1. Optimizing keywords for content – an ongoing process

  A never-ending optimizing keyword strategy is crucial for long-term stable lead generation. Our SEO strategists can target keyword potential by zeroing in on the right set of keyword 'verticals' down the line. Not just the inbound traffic or visits, but effective conversion rates are pointers to efficient keyword management in a consistent fashion.

• 2. Boost ranking with intra-site linking

  Apart from backlinks, internal hyper-links also play a vital role. Linking to newly developed pages helps crawl up across newer URLs and disseminates the power of high-ranking pages. This, in turn, enables improving the position of other pages that originally ranked lower. Experts can also leverage Google Search Console's Landing Pages for pinpointing weaker pages to place higher. A booster of link 'dose' can also distribute the positive impact on pages that might have a low ranking despite their fantastic Click-Through Rates (CTRs).

• 3. Smartly utilize mentions that are unlinked

  As links without the mentions represent untapped opportunities, please ensure gaining the best out of those. Entrepreneurs and thought leaders from competitors might be visiting your pages but not count towards active links. Once your site achieves momentum, SEO experts could establish a professional rapport and then request guests or visitors’ leadership or representatives courteously to have those mentions as links. For instance, professionals can tag emerging research topics as mentions and link to in-house knowledge base covering solutions to well-defined business needs or problems.

• Beat the competition in terms of Content Quality

  Always try to present information that is genuine and complete. Google Analytics helps monitor queries and plug holes accordingly.

SEO Content: The Line and Length

Realign specific areas and critical portions that make your content sound more accurate, complete, and credible against those of competitors. The word count does not have as much of an impact as the substance of the write-ups. When the content is optimized and begins to fetch results from the SEO perspective, be sure to promote the pages through social media channels to boost traffic with heavy engagement.

Keyword Intent

A search query can fall in any one of the three categories of intent – in terms of search outcomes the user seeks. A voice-enabled search offers greater functionality and usability and places your potential buyers ahead of the rivals.

Informational:It relates to questions that users would ask based on their quest to discover

Navigational:A navigational query can be about the company domain or specific to the brand

Transactional:Such a query indicates the user’s interest in buying or making a purchase

SEO: Image Optimization

Effective image optimization strategy helps improve loading speed and enables reverse search for product-driven initiatives. Graphics experts use optimal quality for images, as several devices and manufacturers use high-resolution displays.

• Choose wisely between vector images having regular lines/shapes – against raster or ‘dynamic’ multicolor pixels
• To zero in on ideal image size, create a test navigation environment to ascertain the aspect ratio of elements
• Follow image-naming convention – focused on keywords – that helps engines ‘crawl’ the image-holders smoothly
• Compress the byte-size using EzGif or TinyPNG, - else deploy web-font images that enable overlapping of text